PlaceBrandHere™ partnered with Awesome Ice Tea, a DTC functional beverage brand, to lead brand identity, packaging, ecommerce and content.
The goal was a bold, shelf-ready brand and a Shopify store that sells direct while supporting retail growth in New York.
PlaceBrandHere™ led the full process — from identity and bottle design to the Shopify build, social content, email and retail sales tools.
Client
AWESOME ICE TEA
Industry
Beverage
Year
2025-6
Services Provided
Creative Direction Brand Identity Package Design Shopify Development Content Production Email Marketing
Launching a new functional beverage meant winning on shelf, selling online and keeping up with constant content demand with a lean founding team.
Standing Out on Shelf
In a crowded ready-to-drink tea aisle, the bottle had to communicate flavor, function and personality at a glance.
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Selling Direct Online
The brand needed a Shopify store that converts, tells the ingredient story and stays editable by a small team without code.
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Constant Content Demand
Social, email and retail partners all needed a steady stream of on-brand imagery, video and copy across three flavors.
//03
Supporting Retail Growth
Store accounts and investors needed clear sales tools, a store locator and one consistent brand story.
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The result is a cohesive DTC beverage brand with shelf-ready packaging, a conversion-led Shopify store and a content system built to scale.
1
Full
end-to-end brand, packaging and ecommerce build
3
Flavors
end-to-end brand, packaging and ecommerce build
1
Custom
Shopify store the team edits without code
Weekly
Content
social, email and retail content pipeline
PlaceBrandHere™ approached Awesome Ice Tea as one connected system — packaging, storefront and content built from the same brand foundation.
Brand & Packaging
We developed the visual identity, flavor system and bottle design so each flavor reads clearly on shelf and on screen.
//01
Shopify Build
A custom Shopify storefront with editable pages, a store locator, The Pour blog and a lifecycle email suite.
//02
Content Production
A weekly content engine — hero product shots, UGC-style imagery, recipes and founder video, blending photography with AI-assisted production.
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