SLANG®
SLANG®
PlaceBrandHere™ partnered with SLANG Records to develop a high-end internal streetwear collection designed to unify the team and strengthen brand identity.
The goal was to move beyond traditional merchandise and create a premium wearable collection that artists, executives, and team members would be proud to wear.
The project included concept development, seasonal collection planning, garment design, sourcing, and production — building the foundation for an evolving internal fashion brand.
Client
SLANG
Industry
Fashion Tech
Year
2024-5
Services Provided
Creative Direction Brand Wearables Strategy Moodboard Development Seasonal Collection Planning Fashion & Apparel Design Technical Development Tech Pack Creation Production & Sourcing Digital Launch Assets
Key Challenges®
//04
Creating merchandise that felt premium and authentic to the SLANG brand rather than typical label merchandise.
Enhanced collection development
Building a cohesive internal collection that could evolve over time rather than one-off pieces.
//01
High End Quality and Production Standards
Building a cohesive internal collection that could evolve over time rather than one-off pieces.
//02
Speed up Drafting
Balancing streetwear aesthetics with high-end quality and production standards.
//03
Consistency for Production
Ensuring consistency across multiple garments, categories, and seasonal drops.
//04
Key Challenges®
//04
Creating merchandise that felt premium and authentic to the SLANG brand rather than typical label merchandise.
Enhanced collection development
Building a cohesive internal collection that could evolve over time rather than one-off pieces.
//01
High End Quality and Production Standards
Building a cohesive internal collection that could evolve over time rather than one-off pieces.
//02
Speed up Drafting
Balancing streetwear aesthetics with high-end quality and production standards.
//03
Consistency for Production
Ensuring consistency across multiple garments, categories, and seasonal drops.
//04
Key Challenges®
//04
Creating merchandise that felt premium and authentic to the SLANG brand rather than typical label merchandise.
Enhanced collection development
Building a cohesive internal collection that could evolve over time rather than one-off pieces.
//01
High End Quality and Production Standards
Building a cohesive internal collection that could evolve over time rather than one-off pieces.
//02
Speed up Drafting
Balancing streetwear aesthetics with high-end quality and production standards.
//03
Consistency for Production
Ensuring consistency across multiple garments, categories, and seasonal drops.
//04
Design Approach®
//004
Project building as a structured collection
Structured Collection
PlaceBrandHere™ approached the project by building a structured internal streetwear collection rather than designing individual pieces.
//01
Production Ready
Maintain Consistency and Brand Alignment
//02
Moodboard to Season Planning
We began with moodboard development and visual direction, followed by seasonal planning and garment category definition. From there, we developed design concepts, technical specifications, and production-ready documentation.
//03
Design Approach®
//004
Project building as a structured collection
Structured Collection
PlaceBrandHere™ approached the project by building a structured internal streetwear collection rather than designing individual pieces.
//01
Production Ready
Maintain Consistency and Brand Alignment
//02
Moodboard to Season Planning
We began with moodboard development and visual direction, followed by seasonal planning and garment category definition. From there, we developed design concepts, technical specifications, and production-ready documentation.
//03
Design Approach®
//004
Project building as a structured collection
Structured Collection
PlaceBrandHere™ approached the project by building a structured internal streetwear collection rather than designing individual pieces.
//01
Production Ready
Maintain Consistency and Brand Alignment
//02
Moodboard to Season Planning
We began with moodboard development and visual direction, followed by seasonal planning and garment category definition. From there, we developed design concepts, technical specifications, and production-ready documentation.
//03
Final Outcome
//04
The result was a premium internal streetwear collection that transformed SLANG’s merchandise into a cohesive wearable identity. Through thoughtful design, seasonal planning, and high-quality production, the collection created stronger team pride, brand consistency, and a foundation for future internal releases.
100
%
custom-designed garments developed for internal SLANG team use
3
custom-designed garments developed for internal SLANG team use
60
production-ready pieces designed across multiple categories
1
Unified
internal brand identity built through wearable collection
"PlaceBrandHere™ helped us build more than merchandise — they built a wearable identity for SLANG. The result created pride across the team and a foundation for future collections." — SLANG Records
— Rene Mclean, Co-Founder, Slang/ Influence Media
Final Outcome
//04
The result was a premium internal streetwear collection that transformed SLANG’s merchandise into a cohesive wearable identity. Through thoughtful design, seasonal planning, and high-quality production, the collection created stronger team pride, brand consistency, and a foundation for future internal releases.
100
%
custom-designed garments developed for internal SLANG team use
3
custom-designed garments developed for internal SLANG team use
60
production-ready pieces designed across multiple categories
1
Unified
internal brand identity built through wearable collection
"PlaceBrandHere™ helped us build more than merchandise — they built a wearable identity for SLANG. The result created pride across the team and a foundation for future collections." — SLANG Records
— Rene Mclean, Co-Founder, Slang/ Influence Media
Final Outcome
//04
The result was a premium internal streetwear collection that transformed SLANG’s merchandise into a cohesive wearable identity. Through thoughtful design, seasonal planning, and high-quality production, the collection created stronger team pride, brand consistency, and a foundation for future internal releases.
100
%
custom-designed garments developed for internal SLANG team use
3
custom-designed garments developed for internal SLANG team use
60
production-ready pieces designed across multiple categories
1
Unified
internal brand identity built through wearable collection
"PlaceBrandHere™ helped us build more than merchandise — they built a wearable identity for SLANG. The result created pride across the team and a foundation for future collections." — SLANG Records
— Rene Mclean, Co-Founder, Slang/ Influence Media
